Toshiba Rolls Out UHD TVs, Offers HDMI Update

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Irvine, Calif. — Toshiba said Thursday that its first three Ultra High-Definition TVs are now available at select retailers across the country and will soon receive a firmware update to support the new HDMI 2.0 standard.

The TVs in the 58-inch ($3,999 suggested retail), 65-inch ($5,499) and 84-inch ($16,999) screen sizes are part of the company’s L9300U series, and as a limited-time launch promotion, the company said it will bundle with each set purchase its BDX6400 Ultra HD up-scaling Symbio Blu-ray player and SBX5065 300-watt sound strip for on additional cost.

“We are proud that Toshiba’s 4K Ultra HD TVs are now available at quality retailers across the country,” said Scott Ramirez, Toshiba America Information Systems digital products division product marketing and development VP. “We are providing the highest quality product and the highest value by offering a free 4K up-converting Blu-ray player and a dynamic soundbar to create an unmatched home-theater experience.”

The L9300U-series TVs include Toshiba’s proprietary second-generation Cevo 4K Quad+Dual Core Engine to up-scale SD and HD images to fit extra pixel lines (3,840 by 2,160 total) on the Ultra HD screen.

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