TiVo Tries A New Look

[dfergie]

It’s possible, based on some evidence that has begun to creep into the market. One example hiding out in the open is this Web page about the 2015 Cable Hall of Fame Celebration, set to take place at the Internet & Television Expo (formerly The Cable Show) this May in Chicago. TiVo is listed in the sponsorship section, but instead of the logo we all know, TiVo is represented by a new version (see above) with a different font and the TiVo “I” dotted in blue. Gone is the shape of the TV-shaped character, though the smile remains.

So, what’s going on here? A complete rebranding?

.multichannel.com

 

[jayn_j]

I think it is more of a form factor thing. That logo isn't anywhere else, so I think it is just maximizing space on a short, wide card.

 

[Mr Tony]

agreed