As we've seen the recent announcements made by his current sponsors whether or not to keep Woods, it's obvious that he got these deals and built his wealth on the perception that he was a morally good person. Do you really think he would have he gotten all of these deals otherwise??Since when does driving a Lincoln, wearing a Tag watch, drinking Gatorade and wearing Nike clothing show that you are morally good or bad?
Phil Knight has too much invested in the whole Nike Golf line to drop him now, not to mention the billions Woods has already made for him over the years. Other than Nike (which at least is directly related to golf) why would you want Woods endorsing your company right now when the first thing you think of when you see him is the scandal??