This is being done probably because by the end of the last smart card switch-out, believe it or not there are people who don't open their mail (or misplace it--I have a relative who misplaces important Unopened mail, and then faces the consequences) and completely miss the info for the new smart cards. While it was a very slim minority, it was still a pretty fair number of subs who found that their STB's no longer provided their channels. Then all the phone calls and claims of "I didn't know about no smart card. Why didn't you tell me? Well, I didn't get anything in the mail." I think Dish wants to avoid it this time around.