Don't get me started...too late.
The movie studios killed 3D for home use, and they did it because of greed, stupidity, or combination of both.
1. Release 2D Blu-ray and DVD on the same day. Wait weeks/months/years before releasing in 3D.
2. Don't give people who already bought the 2D an option to upgrade. Put the 3D in "special edition" packs containing 2D Blu-ray and DVD copies, so anybody who bought the 2D version to see it in a timely manner ends up buying all the same stuff again, plus a single 3D disc.
3. For good measure, make those "special editions" exclusive to one or two retailers and raise the price to reflect their rarity.
4. After the inevitable collapse of demand caused by 1, 2 and 3, all TV manufacturers stop making 3D sets available to US consumers.
5. Stop releasing 3D at all in US. Force people who want it to hunt down grey-market imported discs such as my UK Beauty and Beast (2017) 3D.
I thought all that was bad enough and then I read some technical details. A little known fact is that there is no real requirement that a 3D Blu-ray disc be played on a 3D player. If mastered correctly, the same disc can play the movie in either 3D or 2D on a 3D player, or 2D on non-3D player. That popup message saying this disc requires a 3D player and TV is an artificial restriction for the sole purpose of selling more discs.
If the studios wanted 3D to succeed, they could have made their mass-market packages a 3D/2D Blu-ray and DVD bundle as before. Anyone who bought Blu-ray discs would not have to buy new ones if they got a 3D TV and 3D player.