Please don't laugh, but all of this talk about O'Brien makes me hungry for potatoes O'Brien. Sorry.O'Brien
Give the execs some credit, they did know the risks back in 2008 and decided to go with it anyway. Seems pretty prophetic to me:The destruction of the local late news audience was an UNEXPECTED side effect and the ONLY reason for Jay's show being canceled. Yes it should have been expected, but the geniuses at NBC overlooked it in their miopic numbers crunching. Had the affiliates not threatened to mutiny and desert the network, NBC would have been happy with the ratings performance. Why? Because for what it costs to produce a 1 hour Law & Order episode NBC can produce almost two weeks of the Jay Leno show. This means that they can afford to fly the white flag and concede last place, but still make money since the are spending less money. That was really the plan. Jay Leno was never given the chance to see how the plan would work out during the summer months whn everything is in reruns for 12 weeks.
That does not mean that either the network or Mr. Leno has no risk in the move. Mr. Leno’s shows tend to fare best in their first half hour; if they were to decline too much in the second half hour, NBC’s affiliated stations would see their news shows adversely affected. And there may be some question about whether Mr. Leno’s show at 10 might diminish the stature of Mr. O’Brien’s “Tonight Show” at 11:35.
Conan got screwed, but I sure don't feel sorry for him.Conan is going to get a $20-40 Million dollar severence...
So, you own the business. You want 11:30 viewers to come back as quickly as possible.
Do you:
1) Stay with the man who is still losing audience at 11:30 hoping that a new lead-in to the lead-in that isn't even in production has some people sticking around long enough to help stabalize the downward slide of the ratings ?
2) Bring back the man who was #1 in the time slot only 9 months ago in hopes to regain audience quickly and hopefully help the lead-in get slightly higher ratings from people tuning in early?
3) Cancel both hosts and get a new host to bring in viewers.
Number 1, without a doubt (and I fixed it for you )Throw everything else out. Here is what it all boils down to...what do you do as a BUSINESS decision?
1) Stay with the man [strike]who is still losing audience[/strike] at 11:30 hoping that a new lead-in to the lead-in [strike]that isn't even in production[/strike] has some people sticking around long enough to help stabalize the [strike]downward slide of the[/strike] ratings ?
2) Bring back the man who was #1 in the time slot only 9 months ago in hopes to regain audience quickly and hopefully help the lead-in get slightly higher ratings from people tuning in early?
3) Cancel both hosts and get a new host to bring in viewers.
New and veteran NBC dramas and a comedy produced by Jerry Seinfeld will take over the bulk of the prime-time slots soon to be vacated by Jay Leno.
NBC announced Thursday that the freshman drama "Parenthood" and the relocated "Law & Order" and "Law & Order: Special Victims Unit" will fill three slots. Another will go to the comedy panel series "The Marriage Ref" from Seinfeld. "Dateline NBC" will fill the other 10 p.m. slot.
Amazing how quickly they animated all of that.This is a good explanation of what is happening
[youtube]lJ9m1an-pQ8[/youtube]
The parts you crossed out on my statement are key critical points. If you just want to ignore that, you are operating on emotion rather than reality.
There are no new programs in production that were designed specifically for that time slot. NBC is playing a fancy shell game with existing programming and adding one series they had originally passed on to fill in the gap for now.
The parts you crossed out on my statement are key critical points. If you just want to ignore that, you are operating on emotion rather than reality.
There are no new programs in production that were designed specifically for that time slot. NBC is playing a fancy shell game with existing programming and adding one series they had originally passed on to fill in the gap for now.
NBC: Hedging bets with Jay Leno
This morning's press conference (full coverage here) was a joyless scene. NBC employees and reporters, mutually shell-shocked from layoffs and advertising revenue worries; antagonists by original design, now comrades in a downsizing economy.
Ben Silverman, Marc Graboff and Jay Leno on a stage together, none seeming entirely comfortable with the other -- three very different people.
Source & More: thrfeed.com“NBC has committed to Conan for ‘The Tonight Show’ and will go through with it. It’s less of a financial decision, because the $40-45 million penalty payment is not super relevant. If they went to Jay and said, ‘we need you to split the payment,’ he’d do it. They’ve made a public commitment to Conan and don’t want to get beaten up over it. NBC will do everything to try to keep Jay. Morning shows, afternoon shows, daytime shows – he won’t take any of those. They will try to keep Jay in the fold so if Conan fails on ‘The Tonight Show’ they will put Jay right back in there. Jeff Zucker will call Jay into his office with big wink and say, 'if you say it publicly I’ll deny it, but if Conan fails, I want you back.' That’s just the way NBC works. Back when Dave and Jay were fighting over 'The Tonight Show,’ they tried to see if they could do the same thing. That’s what they’re going to try and do here with Jay and Conan, only they are more likely to pull it off this time. One of the most important things to remember about NBC, is they had Coke with Carson. There was no Pepsi. They gave birth to Dave, then they suddenly had a cola war. They cannot bear the idea of Conan or Jay going across the street."
Suddenly I non longer feel bad for "poor" Conan.Done deal. How can NBC afford this?
O?Brien seals $45 million deal to quit ?Tonight? - Television- msnbc.com
Done deal. How can NBC afford this?
O?Brien seals $45 million deal to quit ?Tonight? - Television- msnbc.com