The PS Vue branding fiasco is just Sony being Sony. Within the past few years, they've rebranded Sony Music Unlimited (a streaming music service most people outside of the Playstation eco-system didn't even know existed) as Playstation Music. Same thing for their VoD service, which used to be Sony Video Unlimited. Now Playstation Video. It's pretty much like iTunes, Amazon VoD, and Vudu, except not really marketed outside of the Sony/Playstation ecosystem. Maybe some marketing moron along the way thought PS Vue would help sell Playstations?
EDIT: If you go to
this link on a PC, and click the down arrow next to "Services" in the main menu bar, you'll see how all their services start with "PS."