I shopped for DirecTV seriously the other day. I had looked before, but never got to the pricing before now.
In the past, DISH had too much keeping me to seriously consider the switch. First, it was the greater variety of premiums. Then it was Voom.
Now, DISH doesn't really have anything to keep me, but Direct doesn't really have anything to draw me.
DirecTV advantage- Many more HD Premiums, FX-HD
DISH Advantage- already in my house, more premiums overall (including HBO Comedy, which is big in my house), currently more space to add more HD, IFC-HD supposedly on the way (but the Voom deal probably killed that), I own a 622.
Pricing wise, to get the same thing I have now, DirecTV is the exactly the same price (not counting the first year discounts.). If I drop Cinemax again, DirecTV would be $2 cheaper. (I would also drop the sports pack on DirecTV because I don't watch sports. So it's $2 cheaper, but for much less programming)
Selling my 622 would pay for the start-up costs on DirecTV, but I love my 622. I'd almost rather sell it to get the 722s when it comes out.
For now, I'm staying with DISH. We will see what DirecTV does in Septemeber when they get the new bird, and then I'll give DISH until the end of the year to respond.