Making Maximum profit? If that was Dish's bottom line, they could just pay whatever and hike the prices more. What Dish sees are dozens of local carrying contracts they must cover and pay.
You think by holding out not paying more, or entertaining the idea of dropping Viacom channels isn't a form of maximizing profit, then your Blinders are totally over your eyes.
All Business with shareholders number 1 priority is to Maximize profit!
You are backwards on maximizing profits.
If DISH paid what the networks demand they would cut into their profit., Not maximize it.
In order to maximize in that regards DISH would have to raise subscriber rates. Okay well if Dish had 20 million customers, and was adding 100,000 every quarter, Charlie would be the first one in line for a Price increase.
But as I already stated, he's not in a great place since his subscriber rate in going steadily down.
As everyone already stated, Dish is most likely the cheapest Provider, and Yet they still haven't Netted one sub in over a Year.
Dish is adding their Sling TV subscribers directly into the Satellite tv subscriber numbers.
And for Good reason, because Shareholders don't want to see a Net loss of almost 200,000 Satellite tv customers in such a small time frame.
Shareholders start running for the Hills.