One other question and I quoted you because you seem to know about Sony's what should I set Advanced Iris to...
I have an older Grand Wega, so I don't have the Advanced Iris feature and haven't seen how different settings of it work. I understand what it's doing in theory: it dynamically adjusts brightness and contrast depending on how bright the overall picture is. This may help in bright light conditions, for example, but then again Grand Wega's always look good in bright light!
In general, I am usually skeptical about any artificial image "enhancements". In most cases TV manufacturers are trying to "improve" the picture so, their TV set would standout on the show floor. But you can't mess with the image without losing something. Every "improvement" has a price: you lose something in return. You may get a more pleasing picture, but lose some detail. Take sharpness control for example. When set too high, it doesn't make the picture sharper: it makes it
appear sharper by introducing some artificial edges and details that are not part of the original image.
When I am watching a movie at home (at night in dim light) I usually try to stay away from any artificial "improvements" to the picture, or sound for that matter. I suspect that this Advanced Iris feature is similar to "Night" (or "Compressed") mode in audio equipment: when the sound volume level is too high it is reduced; when the sound volume is too low, it is increased. This is good when you have a baby sleeping next door. But when you want to enjoy the sound experience in its full dynamic range: from whisper to thunder, you want to turn the Night Mode off!
Again, I haven't seen this particular feature in action, so I might be wrong on this. But since you asked for my opinion, here it is.