Target seems to prefer BD... HD-DVD camp to claim "it's about quality not quantity.."

[chicagofilms]

For the record, I'm still undecided and don't have a player for either format yet. I was waiting for the new Samsung dual-format player, but if things keep on this track, I'll probably save the cash and get a good BluRay player. It seems from a neutral standpoint that BluRay is widdling away the market from HD-DVD.

Target finally deploys Blu-ray "endcap" - Engadget HD
Target Rolls Out New Sony Blu-ray End Caps... Kinda

Between the endcap and the aisle space, it seems Target has about 4x the space for BluRay as they do for HD-DVD. Even without the endcap, they expanded BD and slimmed down HD.

What will the response/denial/downplay be from the HD-DVD camp?

 

[ONUOsFan]

I haven't been to Target in the last week or so, but even before that, I noticed that they had changed the mix of HD to BD. In the past is was 2 columns for each, then 3/3, up until a month or two ago when they changed to 4 BD and 2 HD... seems like this is taking that a huge step further...

Just one retailer, yes, but still significant. I'm sure your photos are just 'doctored, Blu-boy propoganda' though...

 

[VinceT3]

Why is it they prefer blu-ray rather than they got free displays and cash for adversising?

But when it's the paramount deal, they got paid rather than they prefer HD-DVD?

 

[SatinKzo]

Odd, My Target (not super, but has groceries) expanded too, but does not have a BD display and the movie count is almost even, but they did go to a full aisle.

In conjunction, they raised the price on all BD movies and left HD-DVD prices alone.

Man, that pic of the BD display is butt ugly. Why brown? I mean, if you won't do blue, at least black, that brown is awful

 

[ONUOsFan]

Odd, My Target (not super, but has groceries) expanded too, but does not have a BD display and the movie count is almost even, but they did go to a full aisle.

In conjunction, they raised the price on all BD movies and left HD-DVD prices alone.

Man, that pic of the BD display is butt ugly. Why brown? I mean, if you won't do blue, at least black, that brown is awful

It's black - just doesn't look it in the picture...

 

[meStevo]

My Wal-Mart had a really cool enclosed case with the blu-ray logo on it, was half an aisle long..., 25% of it was Blu-Ray, 25% of it was HDDVD, the rest was TV box sets.

That entire case disappeared and they're all back on conventional sets now that they reconfigured the whole area for the holidays.

 

[navychop]

"conventional sets" ???

Please tell me you don't mean CRTs!

 

[meStevo]

"conventional sets" ???

Please tell me you don't mean CRTs!

Not sure how I typed that, I meant conventional setup, as in long isles of media.

They enclosed the whole electronics area, everything must be purchased within it now (including DVDs).

It reminds me of what Wal-Marts used to look like 3-4 years ago, and kinda takes me back to the Woolworths days with their Nintendo Zone or whatever it was called, was like an island of electronics in the middle of the store.

 

[allargon]

My Target still has the six columns. They took one away from HD-DVD and gave it to Blu-Ray to make it four to two in favor of Blu-Ray. Their HD-DVD prices suck too badly for me to actually care. They are higher than Worst Buy.

My Wal-Mart has the four sided kiosk. Two sides are red; two are blue. I picked up Bourne Supremacy for $19. That was a buck cheaper than Fry's. It's $6 cheaper than Circuit City/Worst Buy.

Target got paid by Sony for endcaps. Toshiba didn't take the bait. In hindsight, this will be one of their dumbest or their smartest business decisions in their competition with Sony.