I don't see it that way at all.
Unicasting makes little sense for anyone involved and the OTT distribution model is largely built around unicast (however subdivided it may be).
Paying $7-18 for each "network family" is typically not going to be less expensive and isn't likely to lead to a unified UI even if you subscribe through an aggregator such as Amazon, Roku or Apple.
Well, if the content isn't on the traditional channels, why would I pay for them?