Stations Turn Focus to Web

[dfergie]

At NAB, Online Strategies Come to Fore

By Daisy Whitney

Their budgets are shrinking, their audiences are getting smaller and their advertising dollars are diminishing. Some won’t even be around in a few years due to economic pressure and potential changes in network-affiliate relations. To survive and thrive, local broadcasters are more dependent than ever on creating viable Web businesses.

Source & More: tvweek.com