The satellite operators that SBCA represents provide the most advanced television choices in the multichannel video market, including high-definition television, personal video recorders and interactive services. The benefit of satellite-delivered technology like DBS is that it can reach consumers across the country without discriminating between rural and urban, sparsely or densely populated areas. Currently, nearly 22 million U.S. households receive television programming via satellite, from both direct broadcast satellite (DBS) and C-Band operators. To illustrate the tremendous growth of satellite television and DBS in particular, the last time this Subcommittee met to discuss the reauthorization of the SHVA, in 1999, there were 13 million satellite subscribers, over 10 million of whom subscribed to DBS. In five years, that number has more than doubled. Despite the emergence and continuing growth of DBS in the multichannel video marketplace, cable operators still serve 75% of multichannel video subscribers. Many factors have contributed to the growth of DBS in the multichannel video market, including the superior customer service, competitive pricing and the wide range of programming offered by DBS operators.
The growth that DBS has experienced, and the resulting benefit to consumers, is due in large part to the support the industry has received from Congress. Throughout the 16-year SHVA reauthorization process, Congress has recognized satellite's potential and the need to amend the Act to accommodate our technological innovations and new marketplace realities. The 1999 Satellite Home Viewer Improvement Act (SHVIA) was no exception. The provision allowing DBS providers for the first time to retransmit local broadcast stations was certainly a catalyst for the industry's recent growth.
Congress' decision to allow DBS providers to offer local-into-local service, and the subsequent roll out of that service by DBS providers, continues to be a principal reason that customers subscribe to DBS. This permanent statutory provision has given DBS providers the ability to compete with cable head-to-head, on a level playing field, in many markets.