DIRECTV will add its Severe Weather Channel for all DIRECTV satellite customers [Ch. 361-2] and U-verse homes [Ch. 1227(HD)/227(SD)] and Severe Weather Mix to the same DIRECTV customers across multiple channels, including 361-1 (weather adjacent), 71-1, 200-1, and 307-2 (news mix adjacent) just as it did when Hurricane Helene battered much of the Southeast and caused deadly flooding across Florida, Georgia, the Carolinas, Tennessee, Virginia, and parts of Kentucky and Alabama
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The Severe Weather Channel rotates live local news coverage from broadcast stations in the hurricane’s path, and DIRECTV is already collaborating with Florida stations in Tampa-St. Petersburg, Fort Myers-Naples, Orlando-Daytona Beach, and Gainesville-Ocala to utilize their up-to-the-minute live coverage. If Milton were to change directions, DIRECTV will add broadcast stations from other metro regions before its anticipated arrival.
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Major station groups, including Cox Media Group, Fox Television Stations, Gray Media Group, Hearst Television, Montclair Communications, Nexstar Media, and Sinclair Broadcast Group have already agreed to provide local coverage to this cooperative effort.
