Sony’s Other Games Division Makes Push in New Direction
So today, Sony Online unveils its plan to retake leadership in online gaming by unveiling three new games in development. More broadly, the new games represent an attempt to broaden the company in four major ways: diversifying its business model, expanding the demographic profile of its customer base, moving into the console market in addition to making games for PCs and increasing its presence in Asia.
Free Realms is basically aimed at children, especially girls. The game will be free to play in general, but will require paid membership for access to special zones and activities (hence the term “velvet rope”). In terms of microtransactions, players will be able to buy virtual in-game items like pets and clothing à la carte. And there may also be advertising inside the game.
The company also recognizes that among hard-core gamers there is a bit of fatigue with the elves, dwarves and orcs that seem to populate the dozens of fantasy-based online games. So in its first game for the PlayStation 3, called The Agency and due next summer, Sony Online is branching out into a relatively untapped genre for online games: spies and commandos.
“Think of it as ‘24’ meets Counter-Strike meets ‘Alias’ meets James Bond,” Mr. Smedley said.