I truly believe that Sony is one of the best consumer electronics makers on the planet. Although they are not perfect, they have many more hits than misses IMO. I am a big fan of their TV's, Playstation 2 and now the Playstation Portable, which has to be one of the coolest devices I've ever seen. I know Sony is making some changes in their organization and I think partnering with a company like Voom HD, LLC. would be a terrific coup on Voom's side. I think both parties could get something out of this. Voom gets out of their Motorola contract and aligns themselves with powerhouse in Sony. Sony can say they are a HD pioneer and can prove so by manufacturing equipment for Voom. Sony could also supply digital broadcast equipment to Voom's uplink facilities if needed. Also lets not forget about MPEG-4 coming online in the very near future and Sony can go ahead now and start producing these boxes now.