The problem is that our nation is pro sport crazy and the vast majority of homes have at least one male (often more) who HAVE to have their sports and that means ESPN. Yes, ESPN certainly want to be on the absolute lowest tier (and is for just about all MVPD's) like all the other channels. If ESPN goes dark on an MVPD, it is curtains for that provider, and that is why it is by far the most expensive channel for the providers. I would love a package without ESPN as it would result in a big discount over the current lowest package offered by just about anyone out there, but that's like canceling turkey on Thanksgiving for this country. It aint EVER gonna happen, unless we a free to pick and choose what we subscribe to via on-line services. However, now the likes of Netflix are slowly falling into the same trap of the cable and sat providers such as Netflix paying millions for Mad Men, and this is just the beginning as competition heats up. It aint gonna be $8 per month very long once the spending spree really gets under way. Oh, and add the cost of going over your ISP's data caps or the necessity of the ISP's more expensive bandwidth (some in the $50 plus per month range) to make streaming an enhanced experience for HD or even SD without hiccups. Now what is ones full monthly cost for content that they were purchasing from cable or sat, and the cost will increase for ISP and online content monthly membership fees. We'll be right back where we started in just a few years.