Dish has got to raise rates sometime, so they wonder why they should wait to do it because they know consumers will either get upset now or get upset later. Perhaps if they waited to do price increases every two or three years raising it $2-5 on the basic package instead of raising it $1-2 each year then that would make customers angrier when the price increase did come. Sometimes it does not look as bad if it is gradual instead of all at once, perhaps that is part of their strategy now, to expect it to go up $1-$2 a year now.