Sling TV: Core channel bundle likely to stay skinny
May 11 2015, 23:58 ET | By: Jason Aycock, SA News Editor
On the Dish Network (DISH -0.7%) earnings call today, Sling TV CEO Roger Lynch indicated that they won't be messing with the core offering of about 22 channels for $20/month, and will instead likely focus on what to do with the add-on tiers focused on genres and programming types.
“There’s not really another content provider that I feel we have to put in to be successful," Lynch said. "Doesn’t mean we won’t add more, but I think we’re going to be pretty focused on the price point because I think that's a key to our success too."
The offering has about seven different add-on tiers (including News, Sports, and Kids) offered for an extra $5/month each.
CEO Charlie Ergen differentiated ESPN -- considered the core bundle's must-have competitive advantage over other over-the-top services -- from regional sports nets that Sling doesn't offer. “It would be difficult to do any kind of bundle without ESPN."
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