briani said:
I'm not sure where you get these numbers, but if only 8% of Dish Network
customers subscribe to HD programming its most likely because they have
better options then Dish Networks puny line-up of HD channels. Most major
cable companies now offer more programming then Dish and Direct TV and
VOOM is the real "Leader" in HD programming. So, perhaps the numbers you quote are a little distorted. In any event, when people who are slow to adopt
this technology finally embrace it.......they will never want to turn back.
Accually I think 8% is on the high side. This is from June 2003.
http://www.medialifemagazine.com/news2003/jun03/jun16/5_fri/news8friday.html
Awareness of and interest in high-definition television (HDTV) seems to fall neatly along income lines, according to new research from Leichtman Research Group. Total adoption of HDTV increased to 4 percent this year, with most buyers in a high-income bracket. Just 2 percent of households with incomes below $75,000 have HDTV compared to 12 percent in households with incomes above $75,000. Eighty-nine percent of higher-income households are aware of HDTV, 20 percentage points higher than the lower-income level awareness. Current HDTV owners have an average household income 73 percent above the average level. Higher-income households that have looked into buying an HDTV set in the past six months number nearly three times that of lower-income households, at 11 percent. Leichtman predicts that HDTV-capable households will reach 33 million by the end of 2007. There are currently 275 million TV sets in U.S. households.
Here's another one.
http://www.bigpicture-hdtv.com/industry.html
By 2008, the number of HD-capable displays in US homes will have reached 33.4 million units. Of these displays, 27 percent will be connected to an HDTV service via cable, 14 percent via satellite, and 8 percent via digital terrestrial television. The report identifies the increasing support of cable and satellite operators and their content partners as a key factor in the take-up of HDTV services.
"HDTV has been a long time coming," says David Mercer, Vice President, Broadband Practice, at Strategy Analytics. "But sufficient momentum is now building at both content and operator levels to ensure a successful niche market in the longer term."
US HDTV Forecast: 2008
Total HD-Capable Displays Installed: 33.4 million
Percent with terrestrial HDTV: 8%
Percent with cable HDTV: 27%
Percent with satellite HDTV: 14%
Percent with no HDTV service: 51%
Source: Strategy Analytics Broadband Practice
NightRyder