Sharp Trims $500 Off Of New 70-inch Aquos Ultra HDTV

[gadgtfreek]

A Sharp spokesperson told TWICE that the 70-inch Sharp Aquos LC-70UD1U has had its manufacturer's suggested retail price lowered $500 from $7,999 to $7,499, and its new unilateral pricing policy (UPP) retail tag is now set at $5,999, reflecting a $2,000 drop from the UPP originally announced at launch.

A Sharp spokesperson said Sharp had previously told dealers after the launch event that it adjusted the UPP from $7,999 announced at CE Week last July to $6,999 and with the latest move this week, drops the UPP another $1,000 to $5,999.

The UPP is the absolute minimum price Sharp expects its authorized dealers to sell the product for, without potentially jeopardizing their distribution status.

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[mike123abc]

6k for a 70" UHD TV is progress.

 

[Ramy]

6k for a 70" UHD TV is progress.

Really?

 

[lakebum431]

Progress for sure! These things were going to be $15k not that long ago. Still need a lot of price dropping for me to buy one, but going in the right direction. I am willing to pay up to $3500 for a top notch display, but can't see myself going over that.

 

[mike123abc]

Really?

My thought that $6k today is $4k a year from now and $2k in 2 years. 70" is still pretty expensive even in standard HD...