So If the cable companies win this one, Who controls/owns the rights?
Comcast, Time Warner, AT&T or whoever?
What if I have Time Warner and Comcast wins the deal?
Do you really think Comcast is going to share the wealth?
and allow every other cable company and their customers to watch the games without having to bend over first.
How much would that cost?
Stupid waste of time and MONEY!, Someone's just looking for face time and make some contributors happy.
Move along, nothing to see here.
It's a really stupid argument by the cable companies. Each of them has a regional monopoly since there are no wired competitors within a service area. Their subscriber bases are much higher than their combined satellite competitors. They offer municipalities a way to deliver town-council and board-of-ed meetings which satellite simply can't do economically, and yes there are people who choose cable over sat for that reason.
The only reason the cable companies are investing in this case is because if they somehow manage to win, it's likely to economically decapitate and castrate D*.
And there would be one predictable outcome after D*'s loss: the cable companies would hold the strings to NFL programming and would RAISE rather than lower the ST subscription price. That's just the way cable companies do business: through intimidation.