If I have this right. Longhorn Network covers only one school. If that's the case then I wouldn't support Directv making everyone pay for it. Instead I would prefer they make it an add-on channel. As a UF fan I wouldn't expect non-UF fans to pay for a channel that features only my school. As for the conference channels. I thinks those are different as they cover many schools and are more appealing to a wider array of customers.