Well I saw it a second time. I must admit I like it even more the second time. It definitely is not a movie for everyone, and given its box office performance, looks like not most. What gets me hooked on it is how original it is. It is definitely not a standard movie. Yes it is somewhat portrayed as a video game, somewhat as a graphic novel, etc. It is an unique combination which I have never seen before. They work the film in new and interesting ways and the second time through I was able to see so much more since I did not have to really think about the plot.
The weak box office is probably caused by the different format. I can see how it would be a hard sell since it is hard to define just what the movie is. Is it a comedy, a video game, a graphic novel, a geek romance fantasy, hopeless slacker in love, or something else?