The SuperBowl(SB) was available in HD only to 11 markets(those owned and operated by ABC and Pittsburgh). The feed was provided by special permission from those markets' stations and consisted of either WABC-DT New York City or KABC-DT Los Angeles.
You needed to be HD enabled and a "Subscriber" to DiSH Network services and have access to the Satellite(s) at 110 west.