I think this appeals to a lot of people who have sunk money into really nice projectors and like claude really nice tv's and dont want to go through an upgrade on their display device...this wont appeal to a person who buys a 1000 dollar tv because by the time its all said and done they will be buying another 1000 worth of equipment.
exactly, i've got a nice epson 1080p projector. i would pay for one of these if the price was between $200-$300.