Roku Tosses A Hulu Hook

[dfergie]

Looking to amp up its own user base while doing the same for one of its OTT partners, Roku has launched a promotion that offers two free months of Hulu Plus to customers who buy any new Roku player by September 30.

According to the fine print of the just-launched promo – available, of course, only to new Hulu Plus subs -- consumers can partake by activating a new Roku player (from the new $49.99 Roku Streaming Stick on up to the $99.99 top-of-the-line Roku 3 model) through September 30. Once the device is activated, Roku will send the user an email with details on how to redeem the free Hulu Plus offer.

multichannelnews.com

 

[jayn_j]

Yawn. Roku gave me two months of Hulu plus free back when I bought my Roku 2 two years ago. It took me a whole day to discover that Hulu+ had nothing I really needed, so I cancelled within the first month.

The point is that Roku will make this offer periodically and it is nothing new.