Parsons: As I’ve said before, there is currently no plan to add 4K or 8K to the Blu-ray specs, so there is no official roadmap for them. But bear in mind that we still don't even have 100% penetration of HDTV sets in the U.S. (currently about 75% or so), so we're still out there promoting the benefits of HDTV to those who haven't taken the plunge yet. The home theater folks are, as always, at the bleeding edge of technology, and it's understandable that those who are clued into 4K are eager to put it to use. If and when we do decide to develop a 4K version of Blu-ray, however, I'm confident that only packaged media will have the capacity and throughput needed to do it justice, since it contains four times the picture information as 1080p — the average U.S. household bandwidth of 5 Mbps is simply not fast enough to handle 1080p reliably, let alone 4K.
