Retro TV Beats Martha Stewart

[PopcornNMore]

This just goes to show that viewers prefer retro programming like "MASH", "Little House on the Prairie" and "Golden Girls" over crap like 'The Martha Stewart Show".

TVBizwire
Ratings For Martha Stewart's Debut on Hallmark Channel Well Below Reruns It Replaced THR; TVWeek
The ratings of the debut of Martha Stewart on the Hallmark Channel fell well below the ratings of the reruns it replaced, reports The Hollywood Reporter.

"The Martha Stewart Show" debuted with just 199,000 viewers on Monday at 10 a.m. on Hallmark, compared with the 514,000 viewers who watched "The Golden Girls" in the same time period a year earlier, the story says. The 4 p.m. and 5 p.m. repeats of the program drew just 115,000 and 80,000 viewers--well below the 346,000 and 344,000 who tuned in on Hallmark a year earlier to watch "Little House on the Prairie" and "M*A*S*H," the article says.

Martha Stewart Living Omnimedia Executive Chairman Charles Koppelman said last week that the show may need some time to alert fans to its network move.

In previous years "The Martha Stewart Show" had been in national syndication.

 

[DJdish]

No wonder... and Hallmark now also has I Love Lucy (whereas TV Land is filling its programming with shows other than classic)

 

[Skyscanner]

The color bars are more popular than Martha Stewart at our house.
ss

 

[Anole]

Yer comparing big budget, prime time, well crafted, award winning shows, against...
...something no better than a throw away reality show.
(daytime talk show, cooking show, all about the same: low budget)

Even after 20, 30, 40 years, quality wins.

 

[Mr Tony]

interesting how Martha went from syndicated OTA TV in alot of markets (here it was on Fox) to a smaller cable channel that isnt available everywhere and thought ratings would be the same

 

[turbosat]

I'm waiting for the Dr Laura Show myself, LOL!

 

[outbackjack]

the reason i started in fta was to find better programming than what was on the networks. main point was retro tv. tv land was great in the beginning. now retro fills the void. when i have c-band lnb on lesea channels fills the void. but martha? these companies need to realize that people want to see shows they grew up with. it is a huge market. but only retro and lesea that i know of want to fill the void. to bad for hallmark

 

[Dee_Ann]

I liked Martha's show. But they pulled it locally when she got in trouble for that stock market stuff and they never put her back on.

 

[Tron]

About 80-90 percent of the television I watch is retro TV. The networks have, for the most part, lost me as a viewer during the past decade. They just don't make good TV like they used to.

 

[skysurfer]

interesting how Martha went from syndicated OTA TV in alot of markets (here it was on Fox) to a smaller cable channel that isnt available everywhere and thought ratings would be the same

$$$$ has to be why. Hallmark Channel probably pays good money for her show and it earns Martha and MSLO more money than keeping it in syndication.

Plus, syndie stations were dropping the show or moving it to awful time slots (2am her last syndie season where I live is when the local station aired it, and it used to be 3am the second to last syndie season).

 

[Corrado]

Martha was probably a forerunner with that type of show, now lost in the crowd of food and cooking shows. Like the home repair and DIY type shows.The PBS "This Old House" series opened the door to that idea decades ago and now there are networks devoted to that type of programming also.