Offer Available at Neighborhood Stores
FORT WORTH, Texas and NEW YORK, May 25 /PRNewswire-FirstCall/ --
RadioShack Corporation (NYSE: RSH) and Major League Soccer (MLS) have
announced an exclusive offer whereby new DISH Network(TM) customers can
receive the MLS Direct Kick(TM) package free for one season. The offer is
good now through July 1, 2004, at all 7,000 participating neighborhood
RadioShack locations.
"In addition to receiving the great programming available through DISH
Network's packages, soccer fans will thoroughly enjoy the opportunity to watch
the most heated rivalries of Major League Soccer right in the comfort of their
own homes," said Jim McDonald, senior vice president and chief brand officer
for RadioShack Corporation. "This is a great example of how RadioShack can
combine a promotional sponsorship and a business relationship to provide a
great value-added opportunity to our customers."
The MLS Direct Kick package, valued at $69, includes MLS games originating
from either an over-the-air station or regional sports network. With the
Direct Kick package, DISH Network subscribers have access to additional soccer
games that are broadcast out of their local area, bringing even more MLS
coverage than before. For a limited time, fans can enjoy this package
complimentary and receive more than 100 MLS regional telecasts in 2004.
"Our loyal fans will again have access to their favorite out-of-market
players, teams and matchups throughout our season and the entire MLS Cup
Playoff run," said MLS Executive Producer Michael Cohen. "We are pleased to
be bringing this great value to new DISH Network subscribers for the fifth
year in a row."
For more information on the RadioShack MLS/DISH Promotion, logon to
http://www.MLSnet.com or http://www.radioshack.com . Customers can also call
1-877-DISH-SHACK for information on DISH Network sales in their area.
About RadioShack Corporation:
Fort Worth-based RadioShack Corporation is the nation's most trusted
consumer electronics specialty retailer of wireless communications, electronic
parts, batteries and accessories as well as other digital technology products
and services. With nearly 7,000 outlets nationwide, it is estimated that
94 percent of all Americans live or work within five minutes of a RadioShack
store or dealer. The company's knowledgeable sales associates and brand
position -- "You've Got Questions. We've Got Answers.(R)" -- support
RadioShack's mission to demystify technology in every neighborhood in America.
For more information on the company, visit the RadioShack Corporation Web site
at http://www.radioshackcorporation.com . For more information on RadioShack
products and services, visit its e-commerce Web site at
http://www.radioshack.com .
About Major League Soccer:
Headquartered in New York City, Major League Soccer features many top
stars from the United States and around the world. The ten teams that
comprise MLS are: the Chicago Fire, Colorado Rapids, Columbus Crew, Dallas
Burn, D.C. United, Kansas City Wizards, Los Angeles Galaxy, MetroStars, New
England Revolution and the Defending Champion San Jose Earthquakes. Major
League Soccer is in their ninth season. For more information about MLS, log on
to the League's official Web site at http://www.MLSnet.com .
FORT WORTH, Texas and NEW YORK, May 25 /PRNewswire-FirstCall/ --
RadioShack Corporation (NYSE: RSH) and Major League Soccer (MLS) have
announced an exclusive offer whereby new DISH Network(TM) customers can
receive the MLS Direct Kick(TM) package free for one season. The offer is
good now through July 1, 2004, at all 7,000 participating neighborhood
RadioShack locations.
"In addition to receiving the great programming available through DISH
Network's packages, soccer fans will thoroughly enjoy the opportunity to watch
the most heated rivalries of Major League Soccer right in the comfort of their
own homes," said Jim McDonald, senior vice president and chief brand officer
for RadioShack Corporation. "This is a great example of how RadioShack can
combine a promotional sponsorship and a business relationship to provide a
great value-added opportunity to our customers."
The MLS Direct Kick package, valued at $69, includes MLS games originating
from either an over-the-air station or regional sports network. With the
Direct Kick package, DISH Network subscribers have access to additional soccer
games that are broadcast out of their local area, bringing even more MLS
coverage than before. For a limited time, fans can enjoy this package
complimentary and receive more than 100 MLS regional telecasts in 2004.
"Our loyal fans will again have access to their favorite out-of-market
players, teams and matchups throughout our season and the entire MLS Cup
Playoff run," said MLS Executive Producer Michael Cohen. "We are pleased to
be bringing this great value to new DISH Network subscribers for the fifth
year in a row."
For more information on the RadioShack MLS/DISH Promotion, logon to
http://www.MLSnet.com or http://www.radioshack.com . Customers can also call
1-877-DISH-SHACK for information on DISH Network sales in their area.
About RadioShack Corporation:
Fort Worth-based RadioShack Corporation is the nation's most trusted
consumer electronics specialty retailer of wireless communications, electronic
parts, batteries and accessories as well as other digital technology products
and services. With nearly 7,000 outlets nationwide, it is estimated that
94 percent of all Americans live or work within five minutes of a RadioShack
store or dealer. The company's knowledgeable sales associates and brand
position -- "You've Got Questions. We've Got Answers.(R)" -- support
RadioShack's mission to demystify technology in every neighborhood in America.
For more information on the company, visit the RadioShack Corporation Web site
at http://www.radioshackcorporation.com . For more information on RadioShack
products and services, visit its e-commerce Web site at
http://www.radioshack.com .
About Major League Soccer:
Headquartered in New York City, Major League Soccer features many top
stars from the United States and around the world. The ten teams that
comprise MLS are: the Chicago Fire, Colorado Rapids, Columbus Crew, Dallas
Burn, D.C. United, Kansas City Wizards, Los Angeles Galaxy, MetroStars, New
England Revolution and the Defending Champion San Jose Earthquakes. Major
League Soccer is in their ninth season. For more information about MLS, log on
to the League's official Web site at http://www.MLSnet.com .
