So am I. The cost of designing and deploying a new receiver, along with labor costs for installation and trouble call costs for customers who can't figure out the new equipment. Not to mention the costs for added call center volume. Vs. An add on module built for minimal cost, easily installed with virtually no learning curve. Whatever fee they wanted could be added. See how that works?
Since a new receiver usually starts a 24 month committment in most cases, I'll still say the receiver.
But now you know why they have a 24 month commitment.
Just for ease of calculation, if the average sub's bill is $100/month, that's $2,400 in revenue generated by a new receiver, easily outweighing the revenue generated by the module. I wasn't talking about cost effectiveness, it was revenue generation....