I payed about $750.00 for my 12 foot in 1989. 10's were going for around $500.00, that was back in the hayday when new c band consumer dishes were plentiful. These days when you get into 12 foot and larger dishes you getting into the commercial market. This is why they cost more. Any consumer 12 ft models still made are very few, this also drives prices up. Keep looking around, there has to be a used 12 with your name on it someplace out near you. Back in the late 80's and early 90's many c band systems were sold in your area. My friend at Vincor in Monee put up quite a few.