I spent a career working for the phone company. It's a 24/7 business. If you paid for a 24/7 service and it failed in the night or on a holiday you'd want to be able to reach someone and get it fixed pronto....
Ok, granted it's a 24/7 business, but if I have an emergency I'm not going to go for my tv if I need medical assistance. If your tv service fails on Christmas Eve or Christmas Day, you CAN wait one more day to get it serviced. Television is a luxury and not a necessity. Try going without it for a week and see how much more you get accomplished or how much more quality family time you spend with one another. This idea that a stinkin satellite service NEEDS to be serviced on Christmas Day is CRAP!!!!! If your car breaks down on Christmas Day, are you going to get that serviced right away? Probably not. And you probably need your car more than your tv.