I understand. And I have incorporated some of the "fixes" on the firestick. It's just that my family prefers the roku interface overall. Both formats have pluses and minuses. Competition is good. The world would be a boring place if there was only vanilla ice cream. Before you say anything, I love vanilla ice cream.Again, I haven't read the entire thread, but there are plenty of videos that explain how to disable that advertising and remove some of the bloatware, plus stop it from auto-downloading/updating