The Pioneer ones could be stated because Pioneer was exiting the business and it did not matter. What could Pioneer do to a dealer? Since pioneer was not going to be selling new TVs dealers did not have to worry about advertizing below the MAP. JVC is still in the TV business. You have to be subtle if you want to advertize below MAP (MAP = Minimum Advertized Price, if you as a dealer go below MAP in an ad they can revoke your dealership).