With the growing popularity of Internet streaming, some may think that physical media is about to go away. I don't think so!
I agree that streaming is the future and will dominate physical media. But I am not convinced that physical media will go away completely anytime soon. People like to own things, people like to collect things and people like to buy presents for others. And when they do, they look for better quality, better overall experience and something tangible.
While streaming will follow the cable and satellite content delivery methods and will settle on "good enough", physical media will continue providing the best possible experience: better video and sound quality, exclusive extras, interactive features, even things like cover art, poster inserts, etc.
And I think it is in the best interest of the movie industry to keep coming up with some good incentives for us to continue buying physical media: it can get more money from us by selling us disks. In fact, the more ways it has to sell us the same movie the better! TV and home video didn't kill movie theaters completely, even though it is no longer the main way of watching movies. For the same reason, I believe, in one form or another physical media will stay around for a while: it provides a different kind of experience, and because of that, there will be some demand for it.
The movie industry doesn't want us to stop going to theaters or to stop buying disks and switch to streaming instead. What it really wants us to do is to buy all of the above! It doesn't view streaming as a replacement for other forms of content delivery. It views it as an additional revenue stream! It wants us to go to the theater on the opening week, it wants us to stream the movie or view it via cable/satellite and it also wants us to go and buy that special edition disk with its exclusive extras! The movie industry will do all it can to preserve the physical media as one of the revenue streams. Physical media is here to stay!
I agree that streaming is the future and will dominate physical media. But I am not convinced that physical media will go away completely anytime soon. People like to own things, people like to collect things and people like to buy presents for others. And when they do, they look for better quality, better overall experience and something tangible.
While streaming will follow the cable and satellite content delivery methods and will settle on "good enough", physical media will continue providing the best possible experience: better video and sound quality, exclusive extras, interactive features, even things like cover art, poster inserts, etc.
And I think it is in the best interest of the movie industry to keep coming up with some good incentives for us to continue buying physical media: it can get more money from us by selling us disks. In fact, the more ways it has to sell us the same movie the better! TV and home video didn't kill movie theaters completely, even though it is no longer the main way of watching movies. For the same reason, I believe, in one form or another physical media will stay around for a while: it provides a different kind of experience, and because of that, there will be some demand for it.
The movie industry doesn't want us to stop going to theaters or to stop buying disks and switch to streaming instead. What it really wants us to do is to buy all of the above! It doesn't view streaming as a replacement for other forms of content delivery. It views it as an additional revenue stream! It wants us to go to the theater on the opening week, it wants us to stream the movie or view it via cable/satellite and it also wants us to go and buy that special edition disk with its exclusive extras! The movie industry will do all it can to preserve the physical media as one of the revenue streams. Physical media is here to stay!