Yes that grounding block will work. Ideally you would put it on the outside of your home as close as you can to the electric meter and electrical service entrance to your home. Run a #10 or larger wire from from the grounding block to the thick copper ground wire coming out of your electrical service panel and going to the ground using a split bolt connector (you may see such a connector already there from an old or current phone or cable TV ground connection), then connect cable from your antenna to the grounding block and then another cable from the grounding block to the inside of your home, wherever you need it. Don't forget to leave drip loops on both sides of the cable.
If you can't see the grounding cable coming out of your house (maybe because they put it in conduit) you can dig and find the ground rod and connect directly to that (being careful not to damage the house ground), but it is usually easier and better to find the ground wire coming from your circuit breaker panel and going to ground. If there has even been phone or cable service at your house, those have to be grounded, so you can look to see where their grounds are connected and connect yours in a likewise manner.
If your antenna run is nowhere near the electric meter and grounding cable, you can put the grounding block just before the point where the antenna cable enters the house on the outside of your home (and again don't forget the drip loops), and run #10 or better solid wire from the ground block to the house ground as described above. You do have the option of driving another ground rod close to the grounding block but if you do, by law you still must connect it to the house ground, so you still must run that length of expensive (and possibly ugly if you can't hide it in some way) ground wire around your house. In that case you are dealing with two requirements, one that your antenna ground be at the same potential as your house ground, but on the other hand lightning will take the shortest path to ground and you don't want that to be through any part of your house. So a second ground rod right below the ground block isn't a bad idea but then that ground rod has to be connected ("bonded" as the electricians say) to the main ground rod(s) for the house. That is why cable and phone installers will usually take great pains to make their lines come to your home close to the electric meter (and will put their boxes there), even if that means they have to staple many feet of ugly black coax cable to the outside of your home to get to your TV.
If all this sounds like an expensive hassle, try putting the antenna in the attic (if you have one) and see if you get adequate reception there. An attic antenna doesn't have to be grounded. If you don't have an attic, maybe you have a closet or pantry you could put it in, that's on the highest floor of your house.