I had a meeting with about 40 store managers today, and at least 6 or 7 of them had asked if I saw the Canada US game the other night (here we are two days later) and talked about watching it. Only one of them I know to have every been a hockey fan, and most know that I am a hockey fan. I think it had much better viewership than I expected.
In fact, one complained that they only saw about 20 seconds of it on NBC, I asked if he knew it was on MSNBC and he said his hotel room didn't get it.
What suprised me, very few of them are hockey fans, but enjoyed the game.