I agree with the posters that the difference between Blu Ray and a good upconverted DVD is not worth the premium in price on the players and disks. I thought it was worth the couple hundred I paid for my A30, especially with the 7 free disks, and I have gotten a lot of great deals on disks at prices at or below the cost of standard DVD, so the premium on taking a risk on HD DVD was not that much, especially since I have a great upconverter as well now. The premium on taking a risk on Blu Ray (yes, still a risk as it still may never succeed in the mass market) is too expensive, especially for an incomplete format (feature wise). My price point is 200 or less for a quality profile 2.0 Blu player, and only if the format has gained much more mass market success and disk prices fall. It is not as if I do not have much HD to watch. Between my growing HD DVD library (when I can get a good movie at a bargain price) and my HD on Dish, I have plenty to watch, more than I have time to watch.
I personally would love to see Toshiba use the Cell based upconverting they showed at CES on their televisions to come out with an ultra high quality upconverter. It would protect the large investment that most of us have in our DVD collections, help extend the life of DVD's (helping Toshiba get more out of their DVD licensing), and give competition to Blu Ray without the risk of trying to sell a new format, which would hopefully help to get prices down faster. I do not know if they are even considering that, of if they could even do that for a reasonable price, but if they could do that it would be fun.