Reading between the lines here sounds like a Ku service may be on the horizon as a BUD isn't protected by OTARD. Than again, getting nationwide rights to programming may be a problem. Think it may be impossible for a lot of programs. The only way, with the present system of selling the rights to programming for specific regions/markets, is to scramble and have regional market subs. For it to fly, I think he's going to have to change the landscape of programming rights, or it will be a subscription service so that "the man" can dictate, via the almighty dollar, what is available to whom.Aside from the known popularity of a large percentage of the programing, the sluggish economy has made free satellite-fed options a bit more appealing than paid cable service. Luken, the telecom wizard himself, thinks everybody will soon be doing the math.
Reading between the lines here sounds like a Ku service may be on the horizon as a BUD isn't protected by OTARD. Than again, getting nationwide rights to programming may be a problem. Think it may be impossible for a lot of programs. The only way, with the present system of selling the rights to programming for specific regions/markets, is to scramble and have regional market subs. For it to fly, I think he's going to have to change the landscape of programming rights, or it will be a subscription service so that "the man" can dictate, via the almighty dollar, what is available to whom.