Well, I know it benefits DirecTV as they are in it to make the $$ and anything being cheaper and maintaining the same service and quality would always be better for the paying consumer..... BUT I think we have to agree to disagree on its status of a bargain. I really don't see comparing it to any other sport package as apples to apples. Have you seen or been in the stands of most of the other sports? I can hear that echo now from most of them; EMPTY. Many of the other sports are begging for any type of buy-in. But I can always see room for improvement in ST. Cheaper would never hurt, that would just make it MORE of a bargain. LOL