It's an informative 6-7 minute loop that talks about how HDTV is gaining popularity, gives a quick overview of the available DishHD channels, shows the equipment (ViP 211 and ViP 622 receivers), then shows about 15-20 second snippets of the programming on each channels and the VOOM bundle, even mentions HD LIL and DD5.1 being available.
Like I said, it's informative and very well done IMO. I will assume the folks at Rainbow Media put this one together. There are a few bikini clad babes shown with HDNet, but nothing extreme. Sure beats the old Dish 6000 loop.