Wait, just wait. There will eventually be a charge for the online streaming service.
For one-at-a-time, it's still a pretty good deal compared to how much it would cost to rent BDs at a local video store (or even PPV). It just makes me hesitate to increase my sub or buy a Roku if they are so prone to raising prices for BD access this frequently. We all better hope Blockbuster doesn't go under, or we might be looking at some serious price increases for all levels of service.
Wait, just wait. There will eventually be a charge for the online streaming service.
I suspect they want to take advantage of people going out less because of the economy; won't be surprised to see inceases in regular services soon. Perhaps BD subs are a test.