Netflix's 1080p is coming in at 4000kbps and 5800kbps, depending on how good your HSI is. Their UHD is over 10,000kbps IIRC. The variable streaming has had great PQ for awhile and does a really good job. It's like Vudu too, watch HDX with a 10mbps HSI connection and it looks great. Dish and Directv can't compete with a 5800kbps 1080p tier from Netflix.
It's funny, sometimes the 720p Netflix (3000kbps) looks better than Dish...