Fox Introduces Ad-Supported 'Prison Break' Mobisodes
By Jon Lafayette
Fox Introduces Ad-Supported 'Prison Break' Mobisodes: Fox said Monday it has created the first-ever ad-supported scripted mobisodes, short episodes of programs that are viewed on cellphones. The programming, "Prison Break: Proof of Innocence," will be sponsored by Toyota. Terms of the deal were not disclosed.
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By Jon Lafayette
Fox Introduces Ad-Supported 'Prison Break' Mobisodes: Fox said Monday it has created the first-ever ad-supported scripted mobisodes, short episodes of programs that are viewed on cellphones. The programming, "Prison Break: Proof of Innocence," will be sponsored by Toyota. Terms of the deal were not disclosed.
more here
