With all the content and licenses NBC/Universal controls, they could've actually put together a compelling streaming product, especially if it included live streaming of sports (NBC Sports Channel, Golf Channel, Olympic Channel, etc) and news (MSNBC, NBC, CNBC), along with content from SyFy, USA, etc. But instead they've opted to align their brand with parent-company Comcast's prevailing brand image with something that's overpriced, substandard, and not-competitive in today's (and tomorrow's) market.