In 2001, DirecTV was behind Dish Network in expanding its non-premium lineup. Dish had before DirecTV The Biography Channel, Hisory International, GAC, VH1 Classic, and all Discovery channels. I felt frustrated at the time, but DirecTV caught up.
Now there has been little talk here of missing SD channels DirecTV oughta be carrying that Dish has (like Style Network) because the subject is about a possible merge.
I don't see a merge, because it harks back to 2001 when Charlie Ergen was approved to buy DirecTV but he didn't make it past the FCC.
So for the latest postings about HD, it's just not making the impact right now that was meant to be. I'm wondering if 2009 will really be the year requiring all broadcasts in the U.S. to become digital. But for HD, this country has been behind Japan for over two decades, so my betting is that HD is the future -- but I'm not willing to bet on specifically when said future arrives.
There's a reason for this.
Price. Consumers do want the latest stuff. But if it costs more than what they're willing to accept -- which has been the case with HD -- the American public will not bite. 2009 isn't long from now. So those prices on HD sets better come down in price to the level we see nowadays of under-$1,000 sets from leading manufacturers containing sizable pictures (36 inches and above). The Plasma thing isn't hot like Plasma was hoping.
When it comes to future DirecTV programming, it will add those slew of national-based HD channels. I anticipate more of the channels from well-established cable programmers with HD content: HGTV HD, Food Network HD, Outdoor Channel 2 HD, National Geographic HD, all the premium movie channels in HD, along with plenty of sports in HD (NFL Network HD, etc). And the reason for this is because DirecTV would become a failure of a company if it were not to be adding these channels as soon as technology will permit. So all the frustrations expressed about Dish being ahead is, while worth considering, a whole lotta steam. You gotta be a little more patient, fellas!