http://www.dba-pr.com/PDFs/Monster/CES 2010/Monster CES 2010 WHAM-BAM! Demo Disc.pdf
Las Vegas, NV, January 6, 2010
For Immediate Release Contact: Alison Giella
DBA Public Relations
(212) 388-1400
agiella@dba-pr.com
MONSTER LAUNCHES “WHAM-BAM! DEMO DISC”:
INNOVATIVE BLU-RAY DEMONSTRATION AND EDUCATION TOOL FOR
CONSUMERS AND RETAILERS
-- Unique Disc Features Blu-ray Clips from Sony Music, Universal Studios Home
Entertainment, Walt Disney Studios Home Entertainment, Plus 1080p THX Optimizer
for Entry Level Calibration and More --
DBA Public Relations
(212) 388-1400
agiella@dba-pr.com
MONSTER LAUNCHES “WHAM-BAM! DEMO DISC”:
INNOVATIVE BLU-RAY DEMONSTRATION AND EDUCATION TOOL FOR
CONSUMERS AND RETAILERS
-- Unique Disc Features Blu-ray Clips from Sony Music, Universal Studios Home
Entertainment, Walt Disney Studios Home Entertainment, Plus 1080p THX Optimizer
for Entry Level Calibration and More --
Las Vegas, NV, January 6, 2010
– Monster, the world’s leading manufacturer of premium
cables, accessories, and power conditioning products, today announced the introduction of its
WHAM-BAM! DEMO DISC
WHAM-BAM! DEMO DISC
, a valuable first-of-its kind demonstration tool for retailers and
consumers that underscores Monster’s commitment to educating people about how to maximize
the features and capabilities of high-definition home entertainment products.
The Monster WHAM-BAM! DEMO DISC will be included free of charge beginning in February to
purchasers of select Monster products, including the company’s new M Series M1000 “Ultimate
High-Speed” and M2000 “Hyper-Speed” advanced cables for HDMI. Created in conjunction with
Sony Music, Universal Studios Home Entertainment, Walt Disney Studios Home Entertainment
and THX, the disc is a unique and useful tool for both retailers and consumers. In addition to
chapters entitled “Welcome to the World of Higher Definition,” “How to Shop for High Definition
Home Theater,” and others, the entertaining program features a variety of exciting specially
selected film clips and musical performances that demonstrate the dramatic video and audio
experience made possible by Blu-ray technology.
Among the clips included on the disc are scenes from Universal Pictures’ “Bourne” series,
“Coraline” and “Fast and Furious.” “Cars,” “Ratatouille” and “Déjà Vu” are just a few of the
exciting movie clips from Walt Disney Studios Home Entertainment. In addition, complete live
concert tracks from Sony Music artists, including performances by Tony Bennett (duet with John
Legend), Chris Botti (featuring Katharine McPhee), and Celine Dion are featured in Dolby Digital
5.1, Dolby TruHD 5.1 and DTS-HD Master Audio 5.1 surround formats.
Another invaluable tool included on the WHAM BAM! DEMO DISC is the THX Optimizer, an
easy-to-use, on-screen calibration tool for home theater systems. Newly updated for Blu-ray, the
THX Optimizer walks consumers through a series of test patterns and signals to help fine-tune
both audio and video settings – ensuring they enjoy the exact sound and picture presentation
filmmakers intended.
Noel Lee, the Head Monster, noted: “The WHAM BAM! DEMO DISC is part of our ongoing
multi-level consumer and retailer high-definition education initiative. With so many exciting
developments, it can be difficult for even the most informed consumers these days to keep up
2
with everything new, and how they can benefit from all the exciting advancements. This demo
disc gives people a simple and straightforward guide for maximizing their home theater and Bluray
components.”
ABOUT MONSTER
Monster was founded by Head Monster Noel Lee with a commitment to creating products under
the Monster Cable® brand to literally “make music sound better.” Today, Monster has grown and
diversified to become the world's leading manufacturer of connectivity solutions for highperformance
audio, video, car audio, computer, console and computer gaming, as well as a
leading innovator in the field of iPod® and iPhone™ accessories and professional audio and
sound reinforcement. As part of its commitment to improving the music listening experience,
Monster worked with Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine to create the
Beats™ by Dr. Dre™ headphone line, including the new Heartbeats by Lady Gaga headphones.
The company is also continuing to innovate with its own line of Monster brand headphones,
including “Turbine Pro™ In-Ear Speakers™,” the first in-ear headphones geared for use by music
professionals and audiophiles. Additionally, under its Monster Power® brand, the company is the
leading manufacturer of high-performance AC power line conditioning and protection products
for audio/video systems.
Explore the world of Monster at Monster Cable Products | Welcome to Monster Makers of High-Definition HDMI and Home Theater Cables Premium Cables
Explore the world of Monster Power® at Monster Power for Better Picture and Sound
# # #the features and capabilities of high-definition home entertainment products.
The Monster WHAM-BAM! DEMO DISC will be included free of charge beginning in February to
purchasers of select Monster products, including the company’s new M Series M1000 “Ultimate
High-Speed” and M2000 “Hyper-Speed” advanced cables for HDMI. Created in conjunction with
Sony Music, Universal Studios Home Entertainment, Walt Disney Studios Home Entertainment
and THX, the disc is a unique and useful tool for both retailers and consumers. In addition to
chapters entitled “Welcome to the World of Higher Definition,” “How to Shop for High Definition
Home Theater,” and others, the entertaining program features a variety of exciting specially
selected film clips and musical performances that demonstrate the dramatic video and audio
experience made possible by Blu-ray technology.
Among the clips included on the disc are scenes from Universal Pictures’ “Bourne” series,
“Coraline” and “Fast and Furious.” “Cars,” “Ratatouille” and “Déjà Vu” are just a few of the
exciting movie clips from Walt Disney Studios Home Entertainment. In addition, complete live
concert tracks from Sony Music artists, including performances by Tony Bennett (duet with John
Legend), Chris Botti (featuring Katharine McPhee), and Celine Dion are featured in Dolby Digital
5.1, Dolby TruHD 5.1 and DTS-HD Master Audio 5.1 surround formats.
Another invaluable tool included on the WHAM BAM! DEMO DISC is the THX Optimizer, an
easy-to-use, on-screen calibration tool for home theater systems. Newly updated for Blu-ray, the
THX Optimizer walks consumers through a series of test patterns and signals to help fine-tune
both audio and video settings – ensuring they enjoy the exact sound and picture presentation
filmmakers intended.
Noel Lee, the Head Monster, noted: “The WHAM BAM! DEMO DISC is part of our ongoing
multi-level consumer and retailer high-definition education initiative. With so many exciting
developments, it can be difficult for even the most informed consumers these days to keep up
2
with everything new, and how they can benefit from all the exciting advancements. This demo
disc gives people a simple and straightforward guide for maximizing their home theater and Bluray
components.”
ABOUT MONSTER
Monster was founded by Head Monster Noel Lee with a commitment to creating products under
the Monster Cable® brand to literally “make music sound better.” Today, Monster has grown and
diversified to become the world's leading manufacturer of connectivity solutions for highperformance
audio, video, car audio, computer, console and computer gaming, as well as a
leading innovator in the field of iPod® and iPhone™ accessories and professional audio and
sound reinforcement. As part of its commitment to improving the music listening experience,
Monster worked with Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine to create the
Beats™ by Dr. Dre™ headphone line, including the new Heartbeats by Lady Gaga headphones.
The company is also continuing to innovate with its own line of Monster brand headphones,
including “Turbine Pro™ In-Ear Speakers™,” the first in-ear headphones geared for use by music
professionals and audiophiles. Additionally, under its Monster Power® brand, the company is the
leading manufacturer of high-performance AC power line conditioning and protection products
for audio/video systems.
Explore the world of Monster at Monster Cable Products | Welcome to Monster Makers of High-Definition HDMI and Home Theater Cables Premium Cables
Explore the world of Monster Power® at Monster Power for Better Picture and Sound
