As Jim mentions in the video, what Nintendo is doing is exactly what Toy companies do all the time, where some toy is christened the "toy" of the season and then consumers have this incredible desire to get it, even if it isn't that great. It happened with the Tickle Me Elmo, Furby, Shopkins, etc. Nintendo markets their electronic like they're toys to artificially drive up demand when there's already high demand, which in turn also makes it even HARDER to get the NES Classic because then it becomes target #1 for scumbag scalpers and resellers. Hell people even have BOTS set up to scour these stores and automatically purchase them.
But okay, let's just say that Nintendo were not being d*cks and instead actually misjudged demand. Whoever was in charge of that should be walked out into public like Cersei Lannister with an old woman hitting a bell saying "SHAME!" throughout the streets. I mean this isn't slightly misjudging demand, this is REALLY misjudging it. Anyone who knew ANYTHING about the gaming market knew this thing would sell like crazy, and I'm sure retailers knew this would sell great as well. You don't think that Walmart, Amazon, Target, etc didn't know that this would sell great and didn't press Nintendo that they would need a lot of copies to fulfill demand? Basically, if EVERYONE KNOWS that this thing is going to have high demand EXCEPT the company that is selling it, then said company doesn't get to fall back on "Oh we had no idea this would be so popular!" At that point they're either insanely stubborn or feigning ignorance, and neither practice deserves excusing.
Again, as I said this doesn't affect me personally, but I know it affects a LOT of other people, and no possible explanation can put Nintendo in a good light.